What is intent data? | Algolia

Intent data is crucial for understanding user behavior and predicting their actions, leading to increased revenue. It involves collecting information about potential buyers' online activities, such as search terms, content consumption, and interactions with websites or apps. This data can be categorized into first-, second-, and third-party intent signals, each offering unique insights into users' shopping journeys. By leveraging intent data, businesses can identify prospects ready to buy and tailor their marketing campaigns accordingly, potentially resulting in higher conversion rates and customer satisfaction.