What is content recommendation in media? | Algolia

Personalization is becoming increasingly important in marketing as technology advances drive more human experiences in the consumer web space. With a surge in digital behaviors post-pandemic, it's crucial for organizations to adapt to personalized interactions. Content recommendation is one branch of personalization, with AI-powered content recommendation engines offering tailored recommendations based on product catalogs and customer data. These systems can be used by media companies to provide personalized content for users and subscribers, increasing engagement and time spent on a site or app. Despite the benefits of content recommendation in media, less than a quarter of businesses have adopted such solutions, indicating a gap between consumer expectations and the user experience offered by most businesses.