How search suggestions increase conversions | Algolia | Algolia

Website visitors today demand a seamless user experience, particularly when using search functions. Autocomplete is an essential feature that provides users with search suggestions as they type into a search bar, improving the overall user experience and increasing conversion rates by up to 24%. Properly optimized autocomplete reduces opportunities for typos or awkward phrasing, decreases frustration in the search experience, and broadens user awareness of an organization's catalog. Autocomplete can also be used to curate content and products users interact with on a site based on business priorities and merchandising goals. To create the best possible autocomplete experience for users, highlight similarities or differences between suggestions, pair autocomplete with federated search, and avoid overwhelming users with too many suggestions. Crafting a fantastic search experience can drive business growth and improve engagement and conversions.