What is headless ecommerce? | Algolia

Headless commerce is a new technology that many brands are using to streamline their ecommerce platforms and keep up with shoppers' demands. The term "headless" refers to the separation of the front end (customer facing) and back end (data handling) of an ecommerce website, allowing developers to make changes to the back end without compromising the integrity of the front end. This approach provides more flexibility in design customization, faster page-load speed, better user experience, and improved personalization features. As a result, businesses can scale their online offerings quickly and adapt to changing customer demands.