Voice search trends, stats & business use cases for 2022 | Algolia

Voice search is becoming increasingly popular, with an estimated 55% of American households expected to own a smart speaker in 2022. Millennials are currently the main users of voice search, but all age groups, including seniors, are also using it more. Voice search is not only convenient for consumers but also offers vastly improving revenue opportunities for businesses. The use of voice search in digital marketing and online shopping (voice commerce) is a continuing hot trend, with companies like Apple, Google, and Amazon embracing voice-assistant technology. Voice-driven shopping provides marketers with opportunities for suggesting personalized upsells and boosting business on web pages. Some retailers are starting to offer a voice search option inside their brick-and-mortar stores as well. Experts predict more demand for voice-centric user experiences due to the pandemic and the huge influx of new products to online marketplaces.