How search helps business teams increase sales | Algolia | Algolia

Search functionality is a powerful, strategic tool that can drive business performance and improve user experience on websites. Properly optimized search can be tuned to match business goals and generate insightful data about users. It helps businesses better understand and serve their customers' needs, driving sales, conversions, and user engagement. There are different types of site search such as internal search, search-as-a-service, and site search for large sites. Search can go beyond matching users to their needs by guiding them to discover unanticipated needs and building brand loyalty. It can support business strategies in various ways including custom ranking, curation, scaling, analytics, and popular searches. Companies like Under Armour and PubNub have successfully used search-as-a-service solutions to improve their conversion rates and customer journeys.