How search & discovery boosts online marketplace ROI | Algolia

The COVID-19 pandemic has led to a significant shift in consumer behavior, with more people turning to online marketplaces for their shopping needs. This sudden surge in demand has highlighted the need for ecommerce platforms to improve their functionality and offer personalized shopping experiences. Search and Discovery technology plays a crucial role in helping customers find and explore products on these platforms. The search bar is typically the starting point for finding items, while product discovery enables shoppers to browse through intuitive journeys based on categorization. As customer expectations continue to rise, ecommerce marketplaces must invest in advanced Search and Discovery technology to provide a seamless online shopping experience.