6 features to consider when selecting a site search tool | Algolia | Algolia

Website and in-app search functionality has become more robust, with consumers expecting faster, higher-quality searching across platforms. Companies must deliver a seamless search experience to keep customers engaged and drive sales. On-site search conversion rates are nearly double for shoppers who use site search compared to those who don't. Third-party tools can provide about a 7–8% higher level of search success, with more companies achieving high-level success from third-party tools than in-house solutions. Good vendors should offer strategies and technical capabilities that ensure optimal load speeds for search results pages and content pages, as well as integrating Voice Search technology to convert shoppers' verbal intent into relevant content. AI-powered site search with semantic and natural-language understanding can help users find what they want faster by determining the intent behind searches. Analytics can provide insights into customer behavior and preferences, leading to personalized experiences that drive sales. Mobile optimization is crucial as nearly half of all web traffic comes from mobile devices. Companies should look for vendors that offer multifaceted search solutions with AI and analytics capabilities to continually learn about customers' needs and improve their search strategies.