Why B2C business leaders rank AI personalization as a critical growth opportunity

The B2C Ecommerce Site Search Trends Report for 2024 reveals that AI-enabled personalization is becoming a critical component in the online retail space. Business leaders are under pressure to deliver greater value and gain more market share, with search technology and AI playing crucial roles. Many respondents see product recommendations and personalization as key factors shaping the online shopping experience moving forward. Algolia Search and Merchandising Studio provide merchandisers with powerful tools to maximize their companies' online real estate and optimize their digital platform. Personalizing the ecommerce and omnichannel shopping experience is not a passing trend, but represents a profound change in how businesses connect with their customers.