The secret to online merchandise management success | Algolia

The role of merchandise planning has evolved from creating physical displays in retail stores to sophisticated online digital merchandising. Ecommerce merchandising involves the science and art of electronically displaying products to facilitate sales, requiring skills such as data analytics, insight on customer behavior, and aesthetics. Modern store merchandisers must interpret complex data to ascertain trends, seasonal shifts, and customer preferences while ensuring that their brand presentation remains consistent, engaging, and profitable. Digital storefronts require a unique approach compared to physical stores, with the user interface taking over for the store's architecture, product category pages and product listing pages acting as aisles and shelves, and online checkout replacing standing at the counter. Successful ecommerce merchandising is about how you present content to make every shopper glad they came to your site. Modern tools of the trade can streamline site operations and unlock major opportunities for optimization and growth.