Your guide to average ecommerce conversion rates | Algolia

Achieving high conversion rates is a common challenge in online retail. Conversion rate indicates the percentage of site visitors who take a desired action on an ecommerce website. Average ecommerce conversion rates range from 2.5-3%. Factors such as industry, product type, and seasonality can influence conversion rates. To improve your conversion rate, assess your search functionality's effectiveness, gather data on user behavior throughout the conversion funnel, segment your data, compare with competitors, and implement optimization strategies. Continual benchmarking of your progress is crucial for identifying trends and adapting responses to maintain good conversion rates.