The Guide to E-Commerce Merchandising | Algolia | Algolia

Online merchandising, or e-commerce merchandising, is the process of structuring, organizing, and curating products offerings on a website to achieve specific business or marketing goals. This process often includes managing promotions, curating search results, and testing improvements to guide users through their customer journeys. In today's competitive e-commerce landscape, marketers must provide a unique shopping experience for their customers to increase conversion rates and create a lasting brand image. Online merchandising also helps businesses manage large and changing inventories by strategically placing seasonal products or clearance items. Key best practices include creating engaging homepages, informative product descriptions, effective visual merchandising, tracking customer behavior, and leveraging search merchandising to drive business and marketing goals.