How covid-19 has sped up retail digital transformation | Algolia
What's this blog post about?
The pandemic has accelerated the digital transformation of ecommerce, with many businesses investing in online platforms to meet consumer demand. Retailers that have successfully adapted their strategies during this time include Target, which offers various options for online buying and pick-up, and Sephora, known for its seamless omnichannel customer experience. Key elements of a successful digital transformation strategy include personalized search, augmented reality or virtual reality in shopping experiences, AI-aided personalization, and offering touchless payment methods.
Company
Algolia
Date published
Aug. 1, 2023
Author(s)
Catherine Dee
Word count
3284
Hacker News points
None found.
Language
English