Merchandising strategy: best practices and tactics to drive more sales

A successful merchandising strategy is crucial for standing out in a saturated market landscape and driving sales. Key elements include compelling visuals, easy navigation, and an exceptional shopping experience. Merchandising strategies can vary between brick-and-mortar stores and ecommerce platforms but should focus on achieving goals such as personalization, understanding customer behavior, effective inventory management, staying attuned to market trends, streamlining the checkout process, leveraging user-generated content (USG), and measuring success using relevant metrics. Implementing best practices in these areas can significantly enhance your merchandising strategy and improve customer satisfaction.