How search & browse features win sports industry loyalty | Algolia

The ecommerce industry has experienced significant growth, with digital experience becoming the centerpiece of a brand's connection to shoppers. Search and navigation are crucial aspects for sports & goods retailers, who must design highly engaging online shopping experiences to leverage this opportunity. McKinsey research suggests that brands need to put digital commerce at the center and accelerate direct-to-consumer strategies. Leading sporting goods retailers like Nike and Adidas have invested heavily in ecommerce tools and platforms to establish a long-term online presence, increase revenues, and maintain customer loyalty levels by continuously optimizing user experience on their websites. Autocomplete functionality, dynamic visualization of search results, and searchable support center information are some key features that enhance the user experience. Retailers can also leverage "no results" pages to recommend similar products or promote collections, while improving category browsing experiences through filter attributes and visually appealing presentation.