How merchandising drives sports industry loyalty | Algolia

Ecommerce merchandising is a crucial aspect of online retail, allowing businesses to curate search and browse results for their customers. This involves managing promotions, adjusting search relevance, and testing strategies to increase sales and conversions. Seasonality plays a significant role in the sports industry, with seasonal products, events, and influencer-promoted items needing regular updates on retail websites. Business logic can override regular search relevance, such as hiding out-of-stock or out-of-season products and promoting current sale events. Companies must be able to adapt quickly to changes in their business environment and have a well-defined merchandising strategy for highly competitive industries like sports & goods ecommerce.