Benefits of online merchandising optimization | Algolia | Algolia

Optimizing merchandising for online or mobile experiences is crucial in today's digital age, as it can significantly impact a business's conversion rate, revenue, and customer loyalty. With the rise of ecommerce and COVID-19 pandemic accelerating digitization, customers are increasingly influenced by online shopping experiences. Mobile users also play a significant role, with 28% using their mobile devices to enhance in-store shopping experiences. Data and retail analytics tools are essential for tracking customer behavior, creating personalized experiences, managing supply chains, and optimizing merchandising strategies. Ecommerce businesses must focus on delivering exceptional customer experiences through search and discovery features, personalization, and layout and design. AI technology is playing an increasingly fundamental role in areas such as personalization and merchandising, helping predict customer intent and unlock patterns and insights in customer data.