Enhancing customer engagement: The role of conversational commerce

Conversational commerce has evolved significantly since its inception in 2014 with the introduction of Amazon's Echo and Alexa. The technology now allows for natural language interactions between humans and machines, enhancing shopping experiences through personalized product recommendations, improved search functionality, and tailored content. Retailers can leverage conversational commerce to increase conversion rates, reduce cart abandonment, improve customer service, and retain satisfied customers. With advancements in AI, NLP, and ML, conversational commerce is set to revolutionize the e-commerce landscape by providing a more human-like experience that fosters trust between retailers and consumers.