What is online visual merchandising? | Algolia

Visual merchandising plays a crucial role in attracting customers to both physical stores and ecommerce websites. Effective visual elements can increase sales, enhance user experience, and build customer trust. Retailers compete to create eye-catching displays and product layouts that appeal to their target audience. In the online world, this involves creating visually appealing product photos, website aesthetics, and personalized recommendations based on customer data. Consistent visual elements across all platforms are essential for maintaining a professional image and ensuring a seamless shopping experience. Regularly updating visual merchandising can help keep customers engaged and align with current design trends. Tools like Algolia's Visual Editor and Search and Discovery solution can assist retailers in optimizing their online visual merchandising efforts to drive higher sales.