Ecommerce search & discovery: what's the difference? | Algolia

Algolia focuses on providing users with a seamless search and discovery experience to increase content and product discoverability across the internet. Search refers to looking into or over carefully in an effort to find something, while discovery means making known or visible for the first time. Both activities are unique and valuable when it comes to improving site usability. Search is informed by a higher level of specific intent and a narrower degree of precision, whereas discovery is informed by a higher level of general intent and a broader degree of precision. The search and discovery process on ecommerce websites involves users searching for specific products while also discovering new items through various features such as product recommendations and curated collections. This combination leads to an optimized user experience and increased conversion rates.