Ecommerce personalization platforms: a buyer’s guide

Personalization has become a crucial aspect of ecommerce strategies as AI and machine learning algorithms have enhanced its capabilities. A Site Search Trends report found that 70% of retail businesses globally consider personalization an integral or large part of their ecommerce strategy over the next year. Ecommerce personalization software allows customizing marketing messaging for individual shoppers, improving engagement and conversion rates. However, it may not be suitable for small or specialized online businesses with low traffic. To determine if a personalization solution is right for your website, consider running a pilot test or assessing your business needs. There are numerous reputable personalization tools available in the market, such as Adobe Experience Cloud, Algolia, Bloomreach, and Google Retail Discovery, each offering different features and capabilities to cater to various ecommerce requirements.