How Otrium optimized their customer experience | Algolia

Otrium, an ecommerce retailer for designer fashion overstocks, used Algolia to transform its online search and discovery experience, helping customers find the fashions they're looking for. With 3 million registered members and products from over 300 brands across 10 domains, Otrium has been an ecommerce leader since 2015. The company focused on improving the customer experience by partnering with Algolia to implement features like autocomplete, typo tolerance, synonym support, and dynamic product re-ranking for optimum performance. This digital transformation led to increased conversion rates, improved search relevancy, and better engagement across all touchpoints. Otrium plans to enhance personalization in the future by creating a consistent strategy powered by Algolia across all its sites.