Customer-centric site search trends

The Ecommerce Search Trends 2023 report reveals that businesses are prioritizing customer-centric search investments. Over two in five (42%) of companies surveyed have increased their investment in search technology compared to the previous year, with 71% expressing satisfaction with the returns. Key areas where search has improved include revenue and customer experience. The report also highlights the importance of site speed optimization, as slow loading websites can cost retailers billions in lost sales annually. AI-powered search is expected to significantly enhance the customer experience by providing more relevant results for various types of queries. Personalization is another crucial aspect of ecommerce, with 91% of consumers surveyed indicating a preference for brands that provide personalized offers and recommendations. Algolia has partnered with the MACH Alliance to advocate for API-first interoperability of headless services, leveraging customer and website data lakes for generating personalized messages and results in near real time.