Consumers say bring on the pumpkin, but would appreciate a discount

As the fall season approaches, consumers are searching for pumpkin spice and apple cider drinks, with "pumpkin spice" being searched over 170,000 times on a platform between August 29 and September 11. However, 78% of consumers are stressed about their grocery bills this year, leading to cutting back on purchases and searching for more deals. Seasonal changes also affect consumer grocery habits, with 67% adjusting their recipes and shopping hauls based on the season. Grocers should be prepared for these shifts in demand by having seasonal items ready and promoting them through advertising. Consumers are also looking for baking and meal inspiration on social media platforms like TikTok. While most consumers still shop in person, younger age groups tend to use online grocery services more often. AI-powered search solutions can improve customer experience and help retailers meet consumer demand for seasonal ingredients.