B2C ecommerce site search trends 2024

The B2C Ecommerce Site Search Trends Report for 2024, based on a survey of 1,100 business leaders in the retail ecommerce space worldwide, explores new consumer trends, revenue, and personalization strategies. It highlights the growing importance of AI search as a competitive differentiator in the overall ecommerce landscape. The report also emphasizes the central role of merchandising in B2C online retail and how businesses are leveraging AI to improve customer experiences and drive demand. Despite economic uncertainties, AI adoption is expected to continue offering new opportunities for companies' search strategies.