B2B Search best practices: 3 ways to increase the lifetime value of your buyers

In today's challenging economic environment, it is crucial for commerce companies to stay ahead by building customer loyalty and repeat business from high-value buyers. With 95% of executives reporting that their customers are changing faster than they can change their businesses, investing in solutions that predict customer behavior is essential. Accenture found that 92% of B2B purchases start with search, highlighting the importance of a seamless online user experience. By understanding and anticipating customer needs through data analysis, digital leaders can optimize site search functionality to create a delightful online buying experience. This includes tailoring search results based on customer behavior, promoting products that align with business goals, and ensuring fast and reliable search performance. Advanced site search capabilities can help B2B distributors and manufacturers create sustainable growth by increasing customer lifetime value and winning customer loyalty.