Why should B2B retailers adopt B2C best practices | Algolia

The demand for business-to-business (B2B) ecommerce is rapidly growing, with 75% of B2B product purchases already made online. B2B site visitors engage in various activities such as product information gathering and customer service interactions. As a result, companies are adapting to customers' new demands and expectations from the B2B commerce processes and experiences. Over 90% of B2B purchases start with a search, and most interactions occur through digital channels. The new generation of buyers have higher expectations from B2B ecommerce platforms, including relevant and intuitive product search and navigation, easier and faster checkout, easy repeat ordering, quicker delivery, and improved tracking. Leading companies like Amazon Business, W.W. Grainger Inc., MSC Industrial Supply Co., Hewlett-Packard Enterprises, and Dell Technologies have been raising the bar in ecommerce for years among manufacturers and distributors by adopting B2C ecommerce best practices. The digital transformation of B2B commerce platforms is vital for survival as industry leaders such as Amazon are projected to dominate the market.