8 ways to use merchandising data to boost your online store ROI

Retail merchandising data, encompassing customer interactions in online stores or apps, can be a gold mine for improving ecommerce ROI. By effectively analyzing this data, businesses can make smart decisions to better meet customers' needs and enhance marketing strategies. However, challenges such as technical glitches, inconsistent data-entry practices, and outdated information may lead to inaccurate insights. To maintain customer trust, retailers should clearly disclose their tracking methods and request explicit consent for data usage. A continuous learning approach is essential in the dynamic online retail landscape, with regular analysis of new data and adjustments to operations as needed. Merchandising data can inform decisions on effective channels, optimal timing for engagement, website functionality improvements, inventory management, pricing strategies, and identifying emerging trends. Personalization based on customer preferences and behavior can also enhance user experience and boost KPIs. Algolia AI Recommendations offers a powerful tool to help ecommerce companies improve their conversion rates through search and discovery capabilities.