Key findings on site search KPIs—2020 Digital Commerce 360 survey

The survey conducted in partnership with Digital Commerce 360 revealed that retailers investing in advanced site search capabilities experience 50% higher conversion rates. While only 14% of respondents invest in advanced search, they are also the savviest with putting people, strategy, and dedicated resources behind their site search — and the ones to reap the most benefits. Retail companies with basic site search may be losing out on valuable customers.