12 Tips to Increase Ecommerce Conversion Rates | Algolia

Online retail is growing rapidly, but average ecommerce conversion rates remain low at around 2-3%. This article focuses on improving on-site ecommerce conversion rates through search and discovery. Search refers to the search box on a website, while discovery involves browsing sites by category or collection. The same technology that powers intelligent search can also power intelligent categorization. To improve visitor experience, features such as machine learning, dynamic facets, instant indexing, and more can be utilized. Personalization, natural language processing (NLP), and handling typos and misspellings are also important factors to consider for better search results. Additionally, optimizing the checkout process, improving product descriptions, focusing on mobile UX, showcasing customer reviews, using high-quality images, enhancing call-to-action (CTA) phrases, and ensuring good site structure for SEO can contribute to increased conversion rates.