Why is conscious friction in AI important?

Algolia's AI Search has integrated AI to improve user experience (UX) by creating seamless and more personalized shopping journeys. However, friction can add value to AI-driven experiences as it helps users feel more engaged, learn about products, and make effective buying decisions. Conscious friction, the intentional introduction of carefully crafted obstacles, engagement points, and interactions that enhance rather than hinder UX, has emerged as a result. This approach acknowledges the user's intellect, provides a sense of control over the online journey, and ultimately helps foster trust in the product and company. Algolia's AI Search allows designers and merchandisers to transform the intangibles of an AI model into measurable results and metrics that empower, enhance, and elevate the overall UX. By incorporating intentional points of friction, users are empowered, leading to more meaningful and powerful solutions, ultimately driving conversions and sales.