What is AI search ranking?

AI ranking is a variety of machine learning algorithms used to optimize search result order, improving precision and recall. These algorithms can be supervised, unsupervised, or reinforcement-based, each offering different benefits and challenges. Reinforcement learning uses feedback signals such as clicks, sales, conversions, signups, etc., to rank results based on positive outcomes. Algolia offers a Dynamic Re-Ranking solution that can boost better results and demote irrelevant ones. Personalization is another factor for ranking, using geo, past search history, and other factors to improve customer experience. Machine learning models are only as good as the data they have to work with, so improving your search index and ensuring good data quality is crucial. Combining AI ranking with hybrid search can deliver a potent 1-2 punch of incredible relevance and ranking, becoming the standard in years to come.