Scaling marketplace search with AI

Online businesses, particularly marketplaces, face challenges in content discovery due to the vast amount of data they manage. Machine learning can improve content discovery for even the largest B2C or B2B marketplace catalogs by understanding intent and handling various types of queries. AI search uses vector embeddings to measure closeness between text, allowing for a more accurate representation of meaning. Hybrid search combines keyword and AI scoring to deliver optimized results. Neural hashing can compress vectors to 1/10th their normal size, making them as fast or faster than simple keyword search. Algolia's hybrid AI solution, NeuralSearch™ Search and Discovery, offers improved user experience, conversion rates, customer lifetime value, and other KPIs.