Protecting Data-Driven Revenues at Schibsted

Schibsted Media Group, the largest media group in Scandinavia, relies on high-performance IT systems and rapid data throughput to maintain its successful model of offering financial services and online marketplaces throughout Europe's Nordic region. The company uses an Apache Kafka® cluster hosted in Amazon Web Services for event tracking and transferring event data between various applications at speed. However, as demands increased, the performance of the Kafka platform was put under increasing pressure. Schibsted switched to Aiven for Apache Kafka®, running on AWS, which has resulted in significant improvements in stability and resilience, even during periods of very high traffic. With Aiven managing the system on its behalf, Schibsted now benefits from 99.99% uptime, providing reassurance to Eriksson's team that the platform can keep pace with the business and scale as required.