How to Get Your Engineering Team Involved in Product Efforts

Dataline has no product manager; instead, the role is distributed among its engineering team. This approach ensures that the team members, who are also the target customers, have deep insights into the product's value and can contribute effectively to its development. Involving engineers in product definition efforts improves the quality of debates around the product, increases their motivation and productivity, and ultimately benefits the company's bottom line. Dataline uses asynchronous communication through written tickets for collaboration, exposes its team to customer feedback, allows them to create tickets, focuses ticket descriptions on problems rather than solutions, discusses features before design work, integrates design workflow within engineering projects, conducts design reviews with the engineering team, encourages engineers to present new features, and updates the team with the impact made. These practices ensure that the engineering team is involved in product development, leading to better outcomes for the company.