How to Create Awareness with No Time to Create Content
This article discusses how to build a lead flow for startups quickly and efficiently without spending too much time on it. The author shares their experience with Airbyte, a proxy that unblocks analytics and attribution marketing tools for ad-blocked traffic while preserving user privacy. They emphasize the importance of understanding your ICPs and personas, choosing the right database (Crunchbase in their case), building a list of profiles to reach out using Phantombuster and LinkedIn, deciding on channels and preparing several campaigns, utilizing automated cross-channel outreach campaigns with LaGrowthMachine, and iterating on sequence and messaging. The author also provides tips for increasing lead flow by creating multiple identities on platforms like LinkedIn.
Company
Airbyte
Date published
March 25, 2020
Author(s)
John Lafleur
Word count
1299
Hacker News points
None found.
Language
English