Airbyte’s Strategy to Commoditize All Data Integration

The text discusses the reasons behind open-sourcing data ingestion (ELT) as a first step for Airbyte, an open-source data integration platform. It explains that building a community of contributors is crucial in solving data integration problems and highlights the limitations of existing tools in terms of connectors' maintenance and support. The article also mentions how commoditizing ELT involves supporting the long tail of connectors with good SLAs and offering them at an affordable price. Furthermore, it outlines Airbyte's plan to extend its offerings to include reverse-ETL and event-driven data integration in 2022. The ultimate goal is to become the standard for all types of data movement and power organizations' data movements while making these movements smart.