The Secret to Language Training Business Success: Real-Time Engagement

Language learning providers experienced record growth in 2020 by incorporating real-time engagement components such as interactive voice, video, and streaming into their solutions. Three trends reshaping the language learning space include offering free asynchronous content to attract a large user base, leveraging real-time engagement to drive down costs and make knowledge more accessible, and exploring ways to replicate on-site learning experiences in a virtual environment. Five global players pioneering real-time engagement are Duolingo, Youdao, Preply, New Oriental, and Kaplan. These companies have successfully adapted their business models by embracing live interactive elements, which has led to increased revenue and user engagement.