Live Shopping Event Checklist: Best Practices for Live Commerce

Live shopping is a rapidly growing revenue channel for e-commerce businesses worldwide, with potential to reach $1.2 trillion in China by 2025 and $55 billion in the West by 2026. This trend combines the convenience of online shopping with real-time engagement, allowing brands to connect with consumers on a personal level through live events, personalized experiences, community building, and social interaction. To optimize live shopping for increased conversion rates and sales, businesses should focus on audience engagement, authenticity, immersive experience, event optimization, and safety and security measures. Common challenges include latency, delayed responses, and multitasking, which can be addressed through proper planning and leveraging the right technology stack.