Live Commerce: The Future of Online Shopping Has Arrived

Live commerce is a new form of online shopping where customers make purchases during live streaming video events, combining the personal help of in-store shopping experiences with online convenience. This trend has gained popularity in Asia and is now making waves in the US. Amazon recently launched Amazon Live, which is currently livestreaming product demos and influencer efforts. The benefits of live commerce include reduced distribution costs, improved customer experience, tracking and measuring marketing efforts, and increased brand loyalty.