Live Broadcasting vs Live Streaming

Live streaming and live broadcasting are often used interchangeably but they have significant differences. The main distinction lies in the way users experience and engage with the content. While live streaming is a passive viewing experience, similar to watching live television programming or streaming pre-recorded videos, live broadcasting involves active engagement between the broadcaster and the audience. Additionally, live broadcasting platforms often incentivize user participation through mechanisms like virtual gifts, trivia games, and discounts on products. As these two forms of live video continue to grow in popularity, it's important for consumers and the entertainment community to recognize their differences.