How to Make Your Media Social to Compete with Social Media

Media companies are facing challenges in retaining the attention and revenue from younger audiences who prefer consuming content on social media platforms. To address this, traditional media brands should incorporate social features into their own apps and sites to enhance customer engagement, create a sense of urgency, gain data insights, and build community. By leveraging real-time video, chat, and bi-directional interaction, content owners can provide innovative features such as real-time shopping, watch parties, polls, emoji reactions, live trivia, live shopping, and rewards. This approach will help boost revenue, grow a brand's customer base with younger audiences, and create genuine online communities of viewers and fans.