How to Boost User Engagement with Better Conversations

Many software applications are unaware of the strides modern chat tools are making in real-time engagement strategies. Real-time chat is one of the most effective strategies to engage users while keeping them connected and informed. For any software application, improving user engagement provides impressive benefits such as increased session times, lower abandonment rates, and better retention. Studies show that apps that communicate with users through an alternative channel, such as in-app messaging, increase retention by 130% within the first two months. Leveraging rich multi-media chat features can increase engagement and keep conversations rolling. Users expect more out of their online chat experiences, including images, which increases the likelihood that a user will respond. Providing users with the opportunity to share images, gifs, videos, and more, such as remote learning apps sharing courseware, is crucial for companies not allowing modern chat functionality. Real human-to-human conversation involves sharing thoughts, feelings, information, and more, improving overall in-app retention and conversions. Simple ways of communication like message reactions, message threading, typing indicators, and more reduce friction in the user experience. Group messaging enables users to connect on a personal level or in larger groups, creating community within the application. Moderation tools are essential to keep chat experiences pleasant, especially for international users who can benefit from translation tools. Adding real-time chat to live video or audio enhances the immersive experience and can be used to monetize applications through interactive features such as virtual gifts. Agora Chat is a comprehensive real-time communication experience that pairs well with industry-leading live video and audio capabilities.