How to Attract and Engage Superfans with Real-Time Experiences

In the media and entertainment industry, a creator's goal is not just millions of fans but thousands of true superfans who will buy anything produced by them and promote it to others. To attract these superfans, real-time engagement can be used to create immersive and interactive experiences such as live streaming, video calling, chat, and more. By enabling real-time engagement over existing content, creators can turn on-demand assets into live experiences that last up to 45 minutes, compared to just 5 minutes for on-demand impressions. To nurture and monetize superfans, creators need to move them from discovery to advocacy by providing personalized and engaging experiences that strengthen the bond between their content and audience. A powerful real-time engagement platform like Agora can help creators achieve this goal by making real-time voice and video ubiquitous in any application or device.