Three Data-intensive Digital Transformation Trends for 2021

The digital transformation race is accelerating in response to increased demand for goods and services, with enterprises needing to level up their digital capabilities. Poor data management can hinder these efforts, as many digital transformations are data intensive. In 2021, three trends are emerging in data management strategies: (1) Attention and advancement on customer data profiles, driven by the shift away from third-party cookies; (2) Shrewd decisions on where workloads run, with a focus on hybrid cloud patterns for cost efficiency; and (3) Augmentation to accelerate digital transformation, allowing modern technologies to be added around existing processes and systems.