E-Commerce Done Right: Five Keys to Snapdeal’s Success

Snapdeal, India's largest online marketplace, has experienced significant growth in recent years. The company attributes its success to a combination of solid technology infrastructure, a collaborative working environment, and allowing engineers the freedom to take risks. Key factors include a service-oriented architecture, hiring engineers as recruiters and entrepreneurs, informal standup meetings for decision making, and giving teams complete freedom on technology choices. Last year, Snapdeal transitioned from MongoDB NoSQL database servers to Aerospike for improved performance and cost-effectiveness.