Retail/eCommerce Data Architectures Driven by the Amazon Effect

Amazon's dominance in eCommerce is driven by its agile and scalable data architecture that enables real-time decision making. This intelligent IT infrastructure powers critical decisions for eCommerce businesses, such as product recommendations, fraud prevention, and dynamic pricing. Traditional retailers need to transform their data architectures to compete effectively with Amazon, focusing on scale, low latency, predictable performance, ease of operations, and lower cost of ownership.