Future Proofing Ad Tech’s Real-time Data Platform Demands

The Ad Tech industry is experiencing a renaissance due to the rise of digital platforms, leading to an increased demand for real-time data platforms like Aerospike. These platforms offer elastic capacity and predictable, linear, sub-millisecond performance, which are crucial for handling the extreme scale of data use and throughput in Ad Tech. Companies such as Criteo are using Aerospike to match advertisers' content with users' interests while reducing server count by 80% per year, resulting in significant cost savings and reduced CO2 emissions. As we look ahead at future demands in Ad Tech, real-time data platforms will play a critical role in adjusting targeting strategies due to the end of cookies in 2022 and widespread privacy regulations. Unlocking new identity patterns in real time can lead to new opportunities for targeting, promotion, and engagement, ultimately driving business innovation and success in competitive industries.