eBay Helps Retailers Know Your Holiday Shopping List – Before You Do!

eBay's Audience Platform uses Aerospike database to help retailers understand consumers' holiday shopping behavior before they even begin shopping. The platform collects data from over 100 million active users, 1.5-1.8 billion searches per month, and 2 Petabytes of behavioral data from eBay, PayPal, StubHub, and GSI Commerce. With this information, eBay can predict which consumers will be shopping for birthday gifts before they start and re-target those who leave the site without making a purchase. The platform also uses ID Mapping technology to track users across multiple devices and browsers. Aerospike helps eBay achieve sub-millisecond speed and 400K-800K TPS, as well as scalable operations and cross data center replication.