Driving Innovation in the Digital Payments Space: Why the Database Matters

The digital payments marketplace is rapidly growing and businesses are struggling to adapt quickly enough to keep up with customer expectations for frictionless transactions, security, and reliability. Traditional financial institutions like banks may not be equipped to handle these challenges alone and must turn to technology solutions if they want to retain customers. Aerospike founder and Chief Development Officer Srini Srinivasan emphasizes the importance of user experience in digital payments and suggests that companies should "build with users, not just for them." By using data as a strategic weapon and collaborating with target communities like retailers, businesses can design services that provide a better shopping experience. Aerospike has made a significant difference for companies such as PayPal, Major European Bank, Threatmatrix, and Charles Schwab by providing a database that can handle large data volumes in milliseconds at low cost and high reliability. As the demand for digital payments grows, businesses will need technology to accurately identify and lock out cybercriminals while handling an increasing number of users.